Beyoncé is the most famous and powerful star on social networks. Each article or image she posts on Facebook or Instagram is worth up to 1 million USD. A huge number for any brand that wants to spend money on advertising.
Music star Beyoncé has become one of the most powerful figures on social networks.
According to a new report from D’Marie Analytics company, entertainment star and singer Beyoncé is one of the most powerful figures on social networks.
Specifically, for each article that Beyoncé posts on her Facebook or Instagram, that content costs up to 1 million USD, equivalent to nearly 23 billion VND. This number is not “easy” for those who want to post ads on the “home wall” of this famous singer.
“The careful content selection and limitation makes fans unable to control their admiration,” commented Frank Spadafora, CEO of D’Marie. “Today, less means more precious.”
Beyoncé’s influence has grown even stronger as she is the female singer with the most Grammy Awards nominations in history with 62 nominations since she joined the music industry until now, and this year she received 9 nominations. nominated. In particular, Beyoncé’s photo announcing her pregnancy with twins broke the record for most Likes on Instagram. On February 1, 2017, less than 8 hours after the image was shared on Instagram, it immediately attracted nearly 6.5 million “Likes” and broke the record for the photo with the most “Likes” on Instagram. To this point, the photo has nearly 11 million “Likes”.
The photo broke the record for likes on Instagram.
Meanwhile, on Facebook, the female singer “stirred up” the Grammy Awards by performing on stage with pregnant twins and had up to 64 million followers.
Recently, Beyoncé seems to have been posting more diligently on social networks . With her influence, Beyoncé became the 22nd most followed person in the world.
One of the brands that “pays” to cooperate in advertising with Beyoncé is Pepsi. It is known that this beverage brand in 2012 spent 50 million USD to carry Beyoncé’s image in its promotional campaigns. Beyoncé’s image is also printed on Pepsi drink bottles but only very limitedly.
